Documents tell you what has been written down. Primary research tells you what the market, the customers, and the operators actually see. Decisity builds both into one strategy workflow.
Strategic risk rarely hides in the files. It hides in the churn a report doesn't show, the competitor shift a market deck can't capture, and the operator pattern that only surfaces when you actually ask.
A single research layer, built for engagement pace. Each modality feeds back into the same workstreams as your document analysis, every insight cited, traceable, and cross-referenced.
Hundreds of deep, one-on-one expert conversations conducted in parallel by AI voice agents. Adaptive in real time, synthesized in hours, cited to the exact moment in the transcript.
Learn moreStructured, AI-run reference conversations with a company's customer base. Validate retention claims, surface switching intent, test the stickiness story, at the scale a strategy timeline actually demands.
Available todayQuantitative reach where interviews can't go. Run structured questionnaires across customers, former customers, and prospects to pressure-test commercial assumptions in days, not weeks.
Available todayTargeted AI outreach to former engineers, operators, and leaders of the company. The inside view that online review sites can't deliver, sourced through the same parallel interview pipeline, synthesized into materiality-weighted insights.
Available todayTargeted outreach to distributors, resellers, and ex-operators of competing businesses. See a company's position through the eyes of the market it actually sells into.
On the roadmapBottom-up validation of TAM, growth, and pricing assumptions through structured operator panels, the kind of signal that either defends or rewrites the strategy.
On the roadmapEvery finding from an interview, a reference, or a survey is routed into the same workstream structure as your document analysis, weighted for materiality, cited to source, and automatically cross-checked against contracts, financials, and filings. When an expert flags churn risk, Decisity opens the customer agreements. When numbers spike, interviews explain why.
Decisity cross-checks every primary research finding against the documents already in your engagement. Contradictions surface automatically, with both sides of the evidence in view and links back to source. No more silent gaps between the interview deck and the documents.
Book a walkthrough of Decisity's primary research layer, from expert interviews to customer voice, and see how real-world evidence arrives alongside document analysis in one strategy engagement.